(AOI) Area of Interest: Cluster reporting groups fixation points together using polygons to display each of the true areas of interest identified during the study. Each cluster provides data on the order of fixation points as well as the percent of all participants who shared the common point.
Cluster data can also be dissected to reveal fixation point pattern differences between different test groups. This can be organized based on focus groupings that are filtered to fit your core audience segments.
To learn more about how Oneupweb's Eye Tracking services can be used to grow your business, see our white paper library or contact us today.
