| FEATURE | DESCRIPTION | BENEFIT |
| Varied Stimuli Types | Instruction, Image, Screen Recording, Print Collateral, Web | Facilitates studies in a range of different research fields. |
| Multiple Stimuli Recordings | Different types of stimuli can be included in the same recording. | Simplifies both setup and test procedures. |
| Record more than Gaze Data | Eye Gaze, Stimuli, Timestamps, Logged Events, Screen Content, User Camera/Audio, Keystrokes, Web Page Transitions, Scrolling Information | By recording many sources of information in a study and synchronizing the data, we provide a complete view of testing behavior. |
| Independent Variables | Age and gender can be defined to be associated with each participant. | Powerful categorizations of test participants allowing for additional filtering and analysis. |
| Replay Tool | Test sessions can be replayed at any time and data can be superimposed. | Helps you confirm tests were conducted properly. |
| Visualization Tools | Gaze Plots, Heat Maps, Clusters | Eye gaze information is very visual—make fast, deep qualitative interpretations of your studies. |
| Multi-Person Analysis | Several recording sessions from different test participants can be included in a single gaze data visualization. | Truly interesting conclusions are drawn from analysis of group behavior. |
| Web Analysis Tools | Gain insight into how participants view web pages. | With web tools that work in a real web environment you can benefit from usability and advertising studies with proven ROI. |
| Embedded Statistics Tool | Display statistics and graphs such as fixation counts and gaze time. | Quickly, easily extract important statistics for qualitative analysis. |
