Oneupweb reveals Eye Gaze Data—where real people are truly looking on virtually any form of visual communication.
This data is conveyed via:
Gaze Plots
Part of a Oneupweb Eye Tracking report; gaze plots graphically represent the scanning behavior of your audience. They identify what visitors see and in what order.
Heat Maps
A report summarizing gaze data from one or multiple users that displays gaze points, fixations and scan paths superimposed over the stimuli included in the test.
Clusters
A report that visualizes the true areas of interest (AOIs). Polygons display the areas with the highest concentration of aggregate gaze points recorded during a group test.
With our services, we help you test, analyze and refine your communications—each time identifying the factors you need to consider in order to achieve better design, copy, size, messaging, font, color, spacing, imagery and more. Then, we test again, until you have the best possible end result.
Here's how Oneupweb Eye Tracking works:
- A focus group is recruited and screened based on your target audience.
- Focus group sessions are conducted in Oneupweb's state-of-the-art research facility.
- Specialized computer hard-and software is utilized as focus group participants view your website or other communications.
- Participant eye gaze data is compiled and reported, revealing behaviors.
- This data is then analyzed based on individual participants, or in aggregate form for a holistic view of user response.
- The data collected can be reviewed as gaze plots, heat maps and clusters, then further broken down into areas of interest.
- Knowing definitively where people are looking or not, when, how often, how long—even recording their facial expressions—enables us to work with you in determining how your communications are performing and where improvements can be made.
- User sessions can be transmitted via internet in real-time for off-site observation.
- Sessions may be recorded for future playback.
