A scientific process examining where and how users' eyes move about a page or screen. A test group is chosen and each subject is given a brief introduction to the eye tracker and an explanation of the study and what they will be asked to do. Then each subject will view a web page, site, or other media on an Eye Tracking device. The eye tracker records eye movements and other details of a test subject's interaction during the study. When all subjects have completed the study, the data gathered is examined by Eye Tracking experts and a detailed report is prepared based on study findings.
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