Eye Tracking is the process of measuring either the point of gaze ("where we are looking") or the motion of an eye relative to the head. Eye Tracking enables us to observe the physiological movements of the human eye and analyze the psychological implications of those movements. The analysis facilitates adjustments to the design, usability and features of websites, landing pages, contact forms, online and offline ads, emails and more based on data collected.
To know if Eye Tracking is right for your business, ask yourself these questions:
Eye Tracking allows you to look at your website and other visual communications through the eyes of your typical visitors/customers—literally—to see what on the page is attracting them and what they're ignoring.You can use Eye Tracking to improve consumer experiences online and increase sales for your business.
Eye Tracking will show you definitively where people are looking or not, when, how often and how long. It enables us to work with you in determining how your communications are performing and where improvements can be made.
By conducting an Eye Tracking focus group, each critical element on a web page or print piece can be analyzed to identify what variables cause the primary loss, or engagement, i.e. design, copywriting or messaging. This data then feeds into the optimization of variables such as placement, size, messaging, font, color, spacing, imagery and more. Then, another round of analysis can be conducted, further refining the process and resulting in your best possible final product.
Not much—time to discuss a plan for the study, and time to discuss the completed findings from the study. Oneupweb handles all details and analysis, A to Z.
A focus group is a varying number of people representing your appropriate target audience. They are asked to look at your visual communications and perform certain tasks. Specialized computer hard- and software is utilized as the focus group participants view your website, emails, print materials, etc. This allows Oneupweb to record participant eye gaze data (a representation of human behavior, response and physiology) revealing where people are looking, and where they aren't. This data is then analyzed based on individual participants or in aggregate form for a holistic view of user response.
Focus group sessions are conducted in Oneupweb's state-of-the-art research facility located in Traverse City, MI.
Yes, sessions may be recorded for future playback.
Yes. User sessions can be transmitted via internet in real-time for off-site observation.
A variety of stimuli can be considered: images, audio, keystrokes, mouse clicks and more.
The data collected can be reviewed as gaze plots, heat maps and clusters, and then further broken down into areas of interest and a variety of analytical and statistical filters.
A report summarizing gaze data from one or multiple users that displays gaze points, fixations and scan paths superimposed over the stimuli included in the test.
Part of a Oneupweb Eye Tracking report; gaze plots graphically represent the scanning behavior of your audience. They identify what visitors see and in what order.
A report that visualizes the true areas of interest (AOIs). Polygons display the areas with the highest concentration of aggregate gaze points recorded during a group test.
Contact us today for a custom demonstration and pricing overview—we'll make it fast and painless. Call 1.877.568.7477 or email info@oneupweb.com.
You can get more information about our Eye Tracking Services by calling 1.877.568.7477 or by sending an email to info@oneupweb.com.
