Eye Tracking literally looks at your marketing materials through the eyes of your preferred audience. Oneupweb’s cutting-edge Eye Tracking research technology observes the physiological movements of the human eye. We then analyze the psychological implications of those movements, facilitating adjustments to websites, ads and emails…leading to greater conversions, sales and ultimately growth to your business.
This page will introduce you to the key elements that go into an Eye Tracking study. For a brief audio and video narrative, click on each of the tabs above. Higher on the page you'll find topical headings leading to more specific information about Oneupweb’s Eye Tracking Services, Case Studies and Resources, as well as some background on our company.
Eye Tracking literally looks at your marketing materials through the eyes of your preferred audience. Oneupweb’s cutting-edge Eye Tracking research technology observes the physiological movements of the human eye. We then analyze the psychological implications of those movements, facilitating adjustments to websites, ads and emails…leading to greater conversions, sales and ultimately growth to your business.
This page will introduce you to the key elements that go into an Eye Tracking study. For a brief audio and video narrative, click on each of the tabs above. Higher on the page you'll find topical headings leading to more specific information about Oneupweb’s Eye Tracking Services, Case Studies and Resources, as well as some background on our company.
Eye Tracking gives you the perspective of your audience no matter the content. Eye Tracking research can be run on digital online content, web sites, banner ads and HTML emails. Offline ads and collateral literature can be tested using scanned documents. Oneupweb's Eye Tracking analysis tells you what information your audience is consuming as well as how, when and if it’s reaching them.
A series of polygons illustrate where viewers are gazing and for how long. This part of Oneupweb’s Eye Tracking study provides a graphic illustration of how many test subjects saw your content and where they their attention was focused. From here, adjustments to the look and location of your content can be made to enhance your site's usability as well as the effectiveness of your message.
Oneupweb Eye Tracking gaze plot reports illustrate the scanning behavior of your audience. They identify what visitors are seeing and in what order. This facilitates the intelligent redesign and reformatting of your message, so your audience will navigate intuitively along a path that reflects your priorities.
Heat maps show the aggregate viewing patterns of your audience. Oneupweb’s Eye Tracking heat maps summarize gaze data for both points of fixation and gaze time in aggregate. We can show you at a glance where people are looking the most and the least, and for how long. Then we'll apply this information to test alternative graphic and copy treatments which will facilitate more effective results.
For more than a dozen years, Oneupweb has been helping marketers be seen in more places, more often, and more effectively online. We not only apply the Eye Tracking technology needed to test your on- and offline presence, we tell you what the results mean and how to put that information to work. The adjustments we recommend will improve your usability, ROI and online conversions.
To learn more about how Oneupweb's Eye Tracking services improve the effectiveness of marketing material, view our Eye Tracking White Paper library.