Eye Tracking literally looks at your marketing materials through the eyes of your preferred audience. Oneupweb’s cutting-edge Eye Tracking technology observes the physiological movements of the human eye. We then analyze the psychological implications of those movements, facilitating adjustments to websites, ads and emails…leading to greater conversions and sales.
This page will introduce you to the key elements that go into an Eye Tracking study. For a brief audio and video narrative, click on each of the tabs above. Higher on the page you’ll find topical headings leading to more specific information about Oneupweb’s Eye Tracking Services, Case Studies and Resources, as well as some background on our company.
Eye Tracking literally looks at your marketing materials through the eyes of your preferred audience. Oneupweb’s cutting-edge Eye Tracking technology observes the physiological movements of the human eye. We then analyze the psychological implications of those movements, facilitating adjustments to websites, ads and emails…leading to greater conversions and sales.
This page will introduce you to the key elements that go into an Eye Tracking study. For a brief audio and video narrative, click on each of the tabs above. Higher on the page you’ll find topical headings leading to more specific information about Oneupweb’s Eye Tracking Services, Case Studies and Resources, as well as some background on our company.
From digital online content—websites, banner ads and HTML emails—to scanned offline ads and collateral literature, Eye Tracking from Oneupweb tells you what information your audience is consuming…and how and when it’s reaching them.
A series of polygons illustrate where viewers are gazing and for how long. This part of Oneupweb’s Eye Tracking study provides a graphic illustration of how many test subjects saw your content and where they were focusing their attention. From here, adjustments to the look and location of your content can be made for greater effectiveness.
A gaze plot graphically represents the scanning behavior of your audience. It identifies what visitors are seeing and in what order. This facilitates the intelligent redesign and reformatting of your content, so your audience navigates intuitively along a path that reflects your priorities.
Oneupweb’s Eye Tracking heat maps summarize gaze data for both points of fixation and gaze time for multiple test subjects. We can show you at a glance where people are looking the most and the least, and for how long. Then we’ll apply this information to test alternative graphic and copy treatments for more effective results.
For more than a dozen years, Oneupweb has been helping marketers be seen in more places, more often, and more effectively online. We not only apply the Eye Tracking technology needed to test your on- and offline presence, we tell you what the results mean and how to put that information to work. The adjustments we recommend will improve your usability, ROI and online conversions. Please explore this site further to see exactly what we're talking about. And visit Oneupweb.com to find out more about our other services.